Just a quick post to link to an interesting article I read today on A List Apart (on my blogroll).

It was a good reminder of the importance of identifying who your potential users types are going to be. And the differences in how they are going to approach the internet and your site. Children are very different from pensioners, just as adults who use the internet everyday will have different skills and expectations than those who don’t.

I often try and imagine how my mum would approach a site (sorry mum!) to remind myself that nothing is ‘obvious’.